McRae Imaging is the undisputed world-leader in digital imaging and fabric printing, starting out in downtown Toronto many years ago as a humble photography studio/film developing house. Back in the mid-90s, they saw their industry shifting, so they positioned themselves as one of Canada’s earliest adopters of large format printing. They haven’t looked back since. …read more about Retrospective: McRae Imaging

"Nice portfolio, but I'm not seeing any vehicle wraps."

This was an actual quote a nameless recruiter said to me this past summer.

At first, this comment made me feel totally innadequate and full of shame, despite my many career successes. But I was determined to not let this get me down. Cuz while I love cars and graphics with equal passion, I just never had any opportunities come up to design a vehicle wrap.

And how do we get opportunities to do things we've never done before?

We MAKE THEM. …read more about Vehicle Wrap: Smart Car

Long before the internet ever existed, I grew up building model cars. I got hooked at the tender age of 8 with my first-ever model kit: MPC's Killer 'Cuda. And all through my teens, all through university and even into my early 30s, I was obsessed with building highly-detailed models. By 2000, I'd accumulated hundreds of them, and my basement apartment looked less like a love shack and more like Jay Leno's Garage. …read more about Industrial Design: Tucker 2048

Here's a real hot logo I just finished designing today. It's for a Natural Gas Heating company, and by this fall, I should be completing a full branding suite as well. In the meantime, here's some insight into my logo design process.

To start off, my client wanted only to have a simple blue flame appear alongside a simple wordmark; pretty basic stuff. But this also meant I had carte blanche to do whatever I wanted. …read more about Logo Design: naturally gassed

Here's a full wedding package I made a million years ago for Diana and Stef. Stef? Hey, that's me! …read more about Wedding Invites: Diana & Stef

Earlier this year, I had a logo design project come in for a new salesforce initiative. The team wanted a logo that played-off their existing product's look and feel, and I was totally koo with that. But I wanted to take things even further. So, while they only asked for pancakes, I gave them their pancakes, in addition to a huge stack of french toast with whipped cream and fresh strawberries. Above is my primary concept; the design I felt was the strongest and most capable. …read more about Logo Design: a glorious failure

Back in 2005, The Jolly Rogers were Hamilton's hottest ska-punk sound. So when it came time for the band to record their first studio album, I jumped at the opportunity to create the artwork for it.

First, band member Tyler presented me with his kickass logo concept combining a skull, guitar and trombone. I refined the design and created a suitably playful and evocative wordmark to complement it. …read more about Band Branding: The Jolly Rogers