Your passion for design and typography spills over into every facet of your life, and those closest to you take notice and are forever changed. You know you're fully hardcore when friends and family start sending you random pics of crappy design and type they find in public.
So then, someone I know (who isn't you), was slammin' back a few burgers at an A&W joint and felt compelled to send me a photo of this sad poster. Awesome.
While I'm a little crestfallen I didn't get the chance to wolf down 6 cheeseburgers, I am happy to see this poster has a few line break issues that add up to one awkward headline.
Think of line breaks as periods. When the human eye reads a line of type, it takes just a few nanoseconds to start reading the next line. During those key nanoseconds, our brains insert a pseudo-period between each line of type. Even though we know there's no punctuation, our brain puts it in there anyway. Behold:
5 oz of.