Your cart (0) | Your cart is currently empty

Typography Fail: A&W

 

Your passion for design and typography spills over into every facet of your life, and those closest to you take notice and are forever changed. You know you're fully hardcore when friends and family start sending you random pics of crappy design and type they find in public.

So then, someone I know (who isn't you), was slammin' back a few burgers at an A&W joint and felt compelled to send me a photo of this sad poster. Awesome.

While I'm a little crestfallen I didn't get the chance to wolf down 6 cheeseburgers, I am happy to see this poster has a few line break issues that add up to one awkward headline.

Think of line breaks as periods. When the human eye reads a line of type, it takes just a few nanoseconds to start reading the next line. During those key nanoseconds, our brains insert a pseudo-period between each line of type. Even though we know there's no punctuation, our brain puts it in there anyway. Behold:

5 oz of.

Uniform Catalogue: metro

 

28,000 years ago, back in my College days, I worked for A&P as a produce department chalkboard artist. I was specifically hired for my artistic abilities, and I managed to beat out several other candidates who didn’t know the difference between a piece of chalk and a head of lettuce.

 
I quickly put my best-in-class art skills to the test, which helped my store quickly solidify its reputation for having the best-looking chalkboards in town. They were so good, that three other A&P stores hired me to do their chalkboards as well. But wait, there’s more. A&P had incited a city-wide chalkboard craze: suddenly every business was buying chalkboards and wanting me to draw on them, including a bagel shop and even a night club. My chalkboards became so prolific, my art was featured on the cover of an A&P corporate report.

 

Mini Catalogue: Marketing Impact Ltd.

 

Marketing Impact Limited is Canada’s leading manufacturer of display and merchandising systems. You’ve seen their work in virtually every store you visit, from Walmart to Sobeys. Every time you pull a bag of lettuce, or whatever, from a shelf, and the product behind pushes forward, chances are that’s a Quickload Pusher System. MIL also makes tons of other products, including security boxes, sign holders, trays, dividers, hooks, bins and gorgeous custom POP displays.

Retrospective: McRae Imaging

 

McRae Imaging is the undisputed world-leader in digital imaging and fabric printing, starting out in downtown Toronto many years ago as a humble photography studio/film developing house. Back in the mid-90s, they saw their industry shifting, so they positioned themselves as one of Canada’s earliest adopters of large format printing. They haven’t looked back since.

Vehicle Wrap: Smart Car

 

"Nice portfolio, but I'm not seeing any vehicle wraps."

This was an actual quote a nameless recruiter said to me this past summer.

At first, this comment made me feel totally innadequate and full of shame, despite my many career successes. But I was determined to not let this get me down. Cuz while I love cars and graphics with equal passion, I just never had any opportunities come up to design a vehicle wrap.

And how do we get opportunities to do things we've never done before?

We MAKE THEM.

Illustration: Master of Plusses

 

G+ is a place I don't visit often these days, cuz only the same three types of people ever post there. Ya got:

1) POLITICS GUY who posts videos of New York's finest driving over occupy protesters;

2) POP CULTURE GUY who posts movie trailers and comic book covers, and;

3) WEBCOMIC GIRL who posts announcements of her new swag, photos of her new swag and links to buy her swaggy swagger swag.

 

Now, I love these people. They're great. But there's a fourth type of G+ poster: the METAPOST SUPERSTAR.

Breaking Bad Babies

 

Just got back from the grocery store with a small, but most peculiar shopping list: glass cleaner, vinegar, bleach and baby formula.

As I stood there at the checkout, it suddenly occured to me that I was basically Walter White of the show Breaking Bad. In the show, Walt plays a Chemistry teacher who uses his knowledge of the force Weird Science to make drugs and stuff.

Back at the grocery store checkout, a perky, elderly woman stood in line behind me, watching suspiciously as I loaded my noxious chemikills onto the conveyor belt. She eyed me with deep mistrust as I felt her eyes burning a hole into the back of my skull.

Not gonna lie: I don't watch Breaking Bad, I've never done drugs, I've never even tried a cigarette, and my working knowledge of crack begins and ends with a Chef Raekwon album.

iTunes Shuffle vs. King Diamond

 

Metal rules.

And King Diamond is metal personified: hard, heavy, fast, theatrical and Lurking In The Dark.

I've been a huge King Diamond fiend since the 7th Day Of July 1777. Back then, in those dark times of cassette tapes (circa 1988), Charon, Abigail, G-G-Grandma and I consumed King Diamond (and all metal) ravenously, like A Corpse Without Soul. Back then, album continuity was King, and whenever Diamond put out a new album, you put that shit on and you didn't stop listening 'til it was time to flip over to side two. King Diamond albums were conceptual masterpieces that were to be experienced and savoured. If you ever skipped through a King Diamond album, you got No Presents For Christmas.

Industrial Design: Tucker 2048

 

Long before the internet ever existed, I grew up building model cars. I got hooked at the tender age of 8 with my first-ever model kit: MPC's Killer 'Cuda. And all through my teens, all through university and even into my early 30s, I was obsessed with building highly-detailed models. By 2000, I'd accumulated hundreds of them, and my basement apartment looked less like a love shack and more like Jay Leno's Garage.

But times change, and along came this thing called the internet. I eventually gave up on model cars and got into webcomics, but that's another story.

But before I hung up my files, knives, paintbrushes and tube of glue forever, I went out with a bang on a model that I not only built, but also designed: Tucker 2048.

Logo Design: going dutch

 

Hey Mom, I finally made it onto the big screen. Sort of.

Here's a logo project for AJ's new film production company. He came to me with three images: 1) a mockup he made of a camera iris with the company name inside; 2) a camera graphic he found, and; 3) a photo of a matte box with its flags folded away. He wanted a logo that incorporated some of this imagery, and he was particularly keen on the matte box, so I started the project by recreating it as a framing element.

Logo Design: naturally gassed

 

Here's a real hot logo I just finished designing today. It's for a Natural Gas Heating company, and by this fall, I should be completing a full branding suite as well. In the meantime, here's some insight into my logo design process.

To start off, my client wanted only to have a simple blue flame appear alongside a simple wordmark; pretty basic stuff. But this also meant I had carte blanche to do whatever I wanted.

IKEA standing desk hack

 

Sitting is killing you.

And killing me. I've been sitting in front of a computer for 12 hours a day for well over 10 years now, and my zombie corpse has been slowly falling apart because of it.

So earlier this year, I made it a personal mission to create myself a standing desk.

I was inspired by tons of great articles on Lifehacker and IKEAhackers, but I wanted something insanely cheap and really, really tall. We're talking 52" tall.

My design is really simple, and you too, can build your own IKEA standing desk in just a couple hours, and for less than $200.

Let's get started.

Wedding Invites: Diana & Stef

 

Here's a full wedding package I made a million years ago for Diana and Stef. Stef? Hey, that's me!

My fiance and I wanted to have a modern, clean, totally non-traditional look to our wedding materials. We looked at a lot of magazines and internet samples, but there was little inspiration to be found there. In the end, the biggest influence on the look and feel of our wedding were samples from my commercial design work! We started only with the lovely green colour and the idea that we wanted cute little caricatures of ourselves. From there, everything just fell into place.

Graphic Design: Dimensions Displays

 

This post is currently being reworked to showcase a much wider spectrum of work I've done for Dimensions Displays. The best of the best will be featured from over 75 projects, including ads, brochures, catalogues, illustration, web design and award-winning trade show display graphics. Update coming soon, so stay tuned.

For over 10 years, I've been doing graphic design for Dimensions Displays, and the branding has always been simple, clean and elegant. Lots of crisp whites and that classic Pantone 285 blue.

Logo Design: a glorious failure

 

Earlier this year, I had a logo design project come in for a new salesforce initiative. The team wanted a logo that played-off their existing product's look and feel, and I was totally koo with that. But I wanted to take things even further. So, while they only asked for pancakes, I gave them their pancakes, in addition to a huge stack of french toast with whipped cream and fresh strawberries. Above is my primary concept; the design I felt was the strongest and most capable.

Pages